On the day
It is proven: a diverse and inclusive environment improves the climate, engagement and retention, increases productivity, promotes creativity and innovation, in addition to generating financial results for everyone. Our proposal for products and services focuses on the possibilities that the binomial Technology and Human Relationships open up for creating an environment with more respect and inclusion.
We see the importance of economic inclusion for all, without distinction, as a tool for evolution. To achieve this, our business model has two strategic guidelines:
Income and access to opportunities: improving employability conditions and representation of minority groups, through inclusion and promotion of respect. Inclusion leads to improved income.
Consumption and value generation: minority groups are not necessarily minorities. The process of minorization and inequality causes demands for specific products to be repressed, and opportunities hidden, causing minoritized groups to consume products designed to serve the "majority". These are products and markets that would meet individual characteristics, different business models, for different ways of consuming, different behaviors, but no less profitable.
